INTRODUCING REDEMPTION

A National Holding Company to Support MDIs Across the Country

Redemption Holding Company (RHC) is led by former White House Policy Advisor and Small Business Administration Regional Administrator, Ashley D. Bell, with early-stage support by Dr. Bernice A. King– the daughter of the late Dr. Martin Luther King, Jr. and Coretta Scott King.

RHC is a Black-owned holding company that is currently acquiring a non-Minority Depository Institution in the Rockies Region in order to expand access to capital for people of color. Once it receives regulatory approval and the acquisition is completed, RHC is expected to become the only Black-Owned MDI headquartered west of Texas. Redemption Holding Company is located in business-friendly Holladay, Utah (Salt Lake City Area).

RHC is launching a fully tech-enabled, concierge platform in partnership with other MDIs and a major mortgage lending platform.

RHC aims to leverage technology to create a full-service banking platform for its customers, offering a full range of banking services for relationship-oriented consumers and business owners.

OUR FIRST PROJECT

REDEMPTION BANK IN SALT LAkE CITY

Redemption Holding Company has signed a definitive agreement, pursuant to which the Company will acquire Holladay Bank and Trust once it receives regulatory approval for the transaction. Sign up here to receive further information on the acquisition.

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WHO WE ARE

LEGACY MEETS INNOVATION

Dr. Bernice A. King, daughter of Dr. Martin Luther King, Jr. and Coretta Scott King, and Ashley D. Bell, CEO, Redemption Holding Company, exemplify the intersection of legacy and innovation. They share the vision of bridging the wealth gap that exists in America today. Ashley Bell and Dr. Bernice A. King co-founded the National Black Bank Foundation, which, since 2020, has directed $600 million in deals to Black institutions. They share the further vision of acquiring non-minority banks to help to reverse the recent decline in the number of Black financial institutions.

Ashley D. Bell,

Executive Chairman, Chief Executive Officer, Bank Redemption

Dr. Bernice A. King,

Senior Vice President for Impact Banking

Merch

Shop the Bank Style

Redemption Merch is more than just apparel—it's a bold statement of purpose, faith, and transformation. Whether you're repping your journey or inspiring others on theirs, our designs speak life, strength, and resilience. Wear your story. Live redeemed.

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